Online first person journalismCreating a new look for an emerging
web site was the goal of the
project. The brand identity had to
be completely rethought to reflect
the new mission or Orato.com: first
Usability is the keyRethinking the Orato.com’ web site
introduced new ideas of usability.
From main menus to the core details
of a user profile, every step of the way
into the Orato portal was redone.
Attaching mediaAdding new media modules to the
web site increased Orato’s online
visibility. It also allowed its members
to create more media oriented web
pages, reflecting the story they
Category: Graphic design