Citizen journalism

Online first person journalismCreating a new look for an emerging web site was the goal of the project. The brand identity had to be completely rethought to reflect the new mission or Orato.com: first person journalism.

Usability is the keyRethinking the Orato.com’ web site introduced new ideas of usability. From main menus to the core details of a user profile, every step of the way into the Orato portal was redone.

Attaching mediaAdding new media modules to the web site increased Orato’s online visibility. It also allowed its members to create more media oriented web pages, reflecting the story they witnessed.

Date: 2007-06-01
Category: Graphic design